Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): June 30, 2022



Amplitude, Inc.

(Exact name of Registrant as Specified in Its Charter)






(State or Other Jurisdiction
of Incorporation)

(Commission File Number)

(IRS Employer
Identification No.)






201 Third Street

Suite 200


San Francisco, California



(Address of Principal Executive Offices)


(Zip Code)


Registrant’s Telephone Number, Including Area Code: (650)988-5131


Not Applicable

(Former Name or Former Address, if Changed Since Last Report)


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class




Name of each exchange on which registered

Class A Common Stock, $0.00001 par value per share




The NASDAQ Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.



Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On July 1, 2022, Amplitude, Inc. (the “Company”) announced the appointment of Thomas Hansen to serve as the Company’s President, effective June 30, 2022.


Mr. Hansen, age 52, previously served as the Chief Revenue Officer of UiPath, Inc. (“UiPath”), a publicly-traded robotics software company, from April 2020 until May 2022. Prior to joining UiPath, Mr. Hansen served as Senior Vice President of Operations, Carbon Black Security Division at VMware, Inc., a software company, from October 2019 to April 2020. Until its acquisition by VMware in October 2019, Mr. Hansen held multiple positions at Carbon Black, Inc., a cybersecurity company, serving as Chief Operating Officer and Executive Vice President from October 2018 to October 2019 and Chief Revenue Officer and Executive Vice President from July 2017 to October 2018. Previously, Mr. Hansen served as Global Vice President of Revenue for Dropbox, Inc., a cloud computing company, from August 2015 to July 2017. Mr. Hansen holds a B.S. in Economics & Business Administration and an M.S. in Economics & Business Administration, both from the Copenhagen Business School.


In connection with Mr. Hansen’s appointment, the Company and Mr. Hansen entered into an offer letter (the “Offer Letter”). The Offer Letter provides for an annual base salary of $500,000, and Mr. Hansen will also be eligible to receive annual variable compensation of $500,000, subject to the achievement of certain performance criteria. Subject to the approval of the Board of Directors of the Company, on or as soon as reasonably practicable after Mr. Hansen’s employment start date, Mr. Hansen will also be awarded an option to purchase 675,000 shares of the Company’s Class A common stock (the “Option Award”) and 1,000,000 restricted stock units (the “RSU Award”), pursuant to the Company’s 2021 Incentive Award Plan (the “Plan”). The Option Award will vest and become exercisable in 60 equal monthly installments following Mr. Hansen’s start date, such that the Option Award would be fully vested and exercisable on the fifth anniversary of Mr. Hansen’s start date, subject to Mr. Hansen’s continued service to the Company through each vesting date. The RSU Award will vest in 20 equal quarterly installments following Mr. Hansen’s start date, such that the RSU Award would be fully vested on the fifth anniversary of Mr. Hansen’s start date, subject to Mr. Hansen’s continued service to the Company through each vesting date. If Mr. Hansen experiences a Termination of Service without Cause (as each is defined in the Plan) or if he leaves the Company for Good Reason (as defined in the Offer Letter) during the period commencing three months prior to, and ending 12 months following, the closing of a Change in Control (as defined in the Plan), 100% of Mr. Hansen’s then-unvested options and restricted stock units will accelerate and become fully vested. The foregoing description of the material terms of the Offer Letter does not purport to be complete and is subject to, and qualified in its entirety by reference to, the complete terms of such agreement, a copy of which will be filed as an exhibit to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2022.


Also, in connection with his appointment, Mr. Hansen will enter into the Company’s standard form of indemnification agreement for executive officers and standard form of employment agreement for executive officers (the “Employment Agreement”), the forms of which were filed as Exhibits 10.5 and 10.7, respectively, to the Company’s Registration Statement on Form S-1 (File No. 333-259168), filed with the U.S. Securities and Exchange Commission (the “SEC”) on August 30, 2021. Pursuant to the Employment Agreement, if Mr. Hansen’s employment with the Company is terminated without Cause or he resigns for Good Reason (as each is defined in the Employment Agreement), he will be entitled to receive: (i) a cash payment equal to six months base salary and (ii) payment or reimbursement of the cost of continued healthcare coverage for six months. In lieu of the foregoing benefits, if Mr. Hansen’s employment with the Company is terminated without Cause or he resigns for Good Reason during the period commencing three months prior to, and ending 12 months following, the closing of a Change in Control (as defined in the Plan), Mr. Hansen will be entitled to receive: (i) a cash payment equal to 12 months base salary plus 100% of his target annual bonus, (ii) payment or reimbursement of the cost of continued healthcare coverage for 12 months, and (iii) full accelerated vesting of any of his unvested equity awards (except for any performance awards, which shall be governed by the terms of the applicable award agreement). The foregoing severance benefits are subject to Mr. Hansen’s delivery of an executed release of claims against the Company and continued compliance with his confidentiality agreement with the Company.


Mr. Hansen does not have any family relationship with any director or other executive officer of the Company, or person nominated or chosen by the Company to become a director or executive officer, and Mr. Hansen is not a party to any arrangement or understanding with any other person to which he was selected as an officer. In addition, there are no transactions in which Mr. Hansen had or will have a direct or indirect material interest that would be required to be reported under Item 404(a) of Regulation S-K.


Following Mr. Hansen’s appointment, Matthew Heinz will continue to serve as the Company’s Chief Revenue Officer, but will no longer serve as an executive officer of the Company within the meaning of the rules promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).




Item 7.01 Regulation FD Disclosure.


A copy of the Company’s press release, dated July 1, 2022, announcing the appointment of Mr. Hansen as the Company’s President is furnished as Exhibit 99.1 hereto and is incorporated by reference herein.


The information in this Item 7.01, including the exhibit hereto, shall not be deemed to be “filed” for purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities of Section 11 and 12(a)(2) of the Securities Act of 1933, as amended. The information contained herein and in the accompanying exhibit shall not be incorporated by reference into any filing with the SEC made by the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing.


Item 9.01 Financial Statements and Exhibits.




Exhibit No.






Press Release, dated July 1, 2022, issued by Amplitude, Inc.



Cover Page Interactive Data File (the cover page XBRL tags are embedded within the inline XBRL document).




Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.




Amplitude, Inc.






July 1, 2022


/s/ Elizabeth Fisher




Name: Elizabeth Fisher
Title: General Counsel and Corporate Secretary



Exhibit 99.1

Amplitude Welcomes Thomas Hansen as Company’s First President

Seasoned enterprise leader brings decades of experience to scale Amplitude’s global go-to-market organization


SAN FRANCISCO--(BUSINESS WIRE)--Jul. 1, 2022-- Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the appointment of Thomas Hansen as its first President. With nearly three decades of experience, Hansen will oversee all aspects of Amplitude’s go-to-market (GTM) organization, including revenue, operations, customer success, partnerships, and marketing. Hansen will join Amplitude’s executive leadership team and report to Spenser Skates, Amplitude’s CEO and Co-founder.

“Amplitude enables organizations to deeply understand their customers, build better products, and drive revenue growth efficiency. Today’s market conditions make all of this more important than ever before,” said Skates. “Thomas brings decades of world-class leadership, operational excellence, and proven talent to Amplitude, and he’ll play a crucial role in helping us capture the opportunity ahead. We’re excited to welcome Thomas to the team as we look to our next phase of growth.”


Hansen will lead Amplitude’s go-to-market strategy, and will oversee its global revenue and marketing organizations, including sales, operations, customer success, partnerships, brand, and demand generation. An accomplished revenue leader in the technology industry, Hansen most recently took UiPath public as its Chief Revenue Officer and helped the company reach nearly $1 billion in annual recurring revenue. Before that he was the Chief Operating Officer at Carbon Black, where he led the company through its IPO and its acquisition by VMWare. Prior to Carbon Black he was the Global Vice President of Revenue at Dropbox and also spent 14 years at Microsoft in leadership roles. Hansen also serves on the boards of Dixa and Forter, and is an Advisor at Relational AI.

“Every organization is transforming its business to thrive in a digital world, and I believe Amplitude is primed to solve the growth challenges ahead of every product, technical and customer team,” said Hansen. “Data-driven products are what sets businesses apart today, and I can’t wait to work alongside Spenser and the team to evolve and innovate our business and strategy. We want to empower every company to deliver amazing digital customer experiences, and Amplitude is key to making that happen.”


Hansen will support Amplitude as the company expands its best-in-class product analytics suite. Last month at Amplify 2022, the company announced several new products and analytics features, including Amplitude CDP, the industry’s first insights-driven CDP; Experiment Results to help companies rapidly scale experimentation; new reporting tools in Amplitude Analytics to provide deeper insights into marketing and growth performance metrics; and an expanded partnership with Snowflake. Amplitude was also just named a Strong Performer in The Forrester Wave™: Customer Analytics Technologies (CAT), Q2 2022 report as well as #1 in eight categories in the G2 Summer 2022 Report, including as the #1 Product Analytics solution for the eighth quarter in a row and the #1 Mobile App Analytics solution for the third quarter in a row.


About Amplitude

Amplitude is the pioneer in digital optimization software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Summer Report. Learn how to optimize your digital products and business at amplitude.com.


View source version on businesswire.com: https://www.businesswire.com/news/home/20220701005075/en/


Darah Easton

Source: Amplitude, Inc.