Amplitude Strengthens International Investment with New Regional Leaders
Former VMware executive
“There is an increasingly diverse set of companies across EMEA and APJ, from digital natives to more traditional enterprises, that are all looking to drive growth of their products and services through digital platforms and engagement. We have a unique opportunity at Amplitude to help fuel that growth with data, insights and actions that can improve digital experiences,” said
Bennett has spent nearly 20 years driving international demand in the APJ region with high-growth companies like VMWare Carbon Black,
“The opportunity in the APJ market is massive because everyone wants to better understand their customers’ needs,” Bennett said. “Amplitude exists to help companies build better products through data, and ultimately, drive growth. I see the strong sense of community Amplitude has already built with its customers, and I’m passionate about keeping that in our DNA.”
Yegen has more than 30 years of experience working for some of the world’s biggest and fastest-growing technology companies. Before joining Amplitude, he led emerging markets at UiPath, managing operations in more than 100 countries. He also held general manager roles at Samsung Mobile and IBM Global Business Services and was the CEO of
“With an incredibly diverse group of emerging markets in
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Almost 2,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s 2024 Winter Report. Learn how to optimize your digital products and business at amplitude.com.