Amplitude Launches New Technology Integrations to Unify Data and Expand Customer Choice in the Digital Optimization Era
Amplitude’s growing technology ecosystem makes it the hub for turning customer data into actionable insights and targeted digital experiences.
Amplitude takes an open approach to help customers move data to and from its Digital Optimization System. Through its growing partner ecosystem, Amplitude is able to ingest data through customer data platforms (CDPs), data warehouses, SaaS platforms, and Amplitude’s own software development kits (SDKs). Nearly 600 organizations already use Amplitude’s data warehouse and cloud storage integrations with Snowflake, Google Cloud Storage, and AWS S3, and now companies using Google BigQuery and AWS Redshift can export data from Amplitude as well. With simplified access to new data sources and destinations, teams can eliminate data silos, enrich data sets, and increase visibility into customer behaviors.
“As the demand for digital optimization increases, organizations are asking for easier and faster ways to both import their data into Amplitude and export enriched data to downstream applications,” said
Today consumers expect intuitive, customized product experiences, and organizations are realizing that surface-level web analytics are insufficient. Instead, teams need actionable insights into user behavior across all digital touchpoints in order to manage, measure, and optimize their digital products and customer experiences. With new integrations into Google Tag Manager and Adobe, businesses can now easily migrate data from these traditional web and marketing analytics solutions to Amplitude, drastically reducing time-to-implement from weeks to minutes.
By connecting key marketing technologies to Amplitude, organizations can also say goodbye to one-size-fits-all marketing campaigns and ensure customers and prospects are served the right messages every time. With new integrations into Mailchimp, Klaviyo, and Customer.io, Amplitude customers can deliver on a variety of marketing use cases such as data-driven personalization, personalized customer journeys, and campaign automation.
“It’s impossible to overemphasize the importance of self-service analytics at Kahoot!” said Martí Colominas, head of data at Kahoot! “With Amplitude's ability to connect out of the box with our technology stack, we are able to remove data bottlenecks to not only receive insights faster but also spark further curiosity and experimentation within the product to improve the user experience."
In a further expansion of the Amplitude partner ecosystem, the team at
Amplitude is the pioneer in digital optimization software. Almost 1,600 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Winter Report. Learn how to optimize your digital products and business at amplitude.com.