Amplitude Announces Expanded Partnership with Snowflake to Advance Product Experiences for Customers
New cutting-edge data integration expands options for secure, cross-platform access to customer and product insights
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220525005010/en/
(Graphic: Business Wire)
With the Snowflake Data Share integration, Amplitude and Snowflake customers now have the flexibility to consolidate their data directly in their Snowflake instances or establish read access to a data share provisioned by Amplitude. This improved data accessibility will give customers the flexibility to access their data how they choose and increase the ROI of their Snowflake investment.
“The digital product landscape is more crowded and competitive than ever before. To win the market and ensure long-term customer loyalty, organizations must have a deep understanding of their customers’ preferences and behaviors,” said
Building upon Snowflake and Amplitude’s bi-directional integration, customers gain flexibility on the best way to manage their data. Organizations can leverage Amplitude’s Reverse ETL integration with Snowflake to further enrich or add to the data in Amplitude, as well as bring this data back to the customers’ Snowflake instance via Amplitude’s data sharing workflow.
“Organizations today need access to accurate, real-time customer data sets, leaving no room for data silos,” said
The Snowflake Data Cloud enables organizations to create a secure source of truth for their data, while also providing a flexible query engine for technical users. Amplitude provides leading digital analytics that captures customer behaviors, resolves customer identity across any digital touchpoint, and provides a self-serve, no SQL interface for business users to answer questions, run product experiments, and target audiences. Together with the new data share integration, teams have more options for how to connect the two platforms and utilize tools to improve data quality and decision-making.
Amplitude is the pioneer in digital optimization software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Spring Report. Learn how to optimize your digital products and business at amplitude.com.